Salman Khan’s new Eid release Kisi Ka Bhai Kisi Ki Jaan (KKBKKJ) has been one of the superstar’s lowest openers. Trade experts say it is likely to collapse further from Monday onwards. A powerful associate in Mumbai from a leading multiplex chain revealed on assurance of anonymity: “It opened very poorly for a Salman starrer on Friday, around 12-13 crores. But we thought that was because it was a pre-Eid, last day of Ramzan on Friday. But on Eid on Saturday the collections grew minimally. Nothing earthshaking. Yes, this is one of Salman’s poorest openers with no hope for improvement.”
One of Bihar’s most prominent film distributors Kishan Damani was more forthright. “It’s one of the lowest openings for a Salman Khan movie on Eid. Mass belts have performed comparatively better. But overall, it is a letdown. Salman has disappointed his loyal fan base. He should have come back directly with Tiger 3. Monday onwards it could show a significant crash. I think distributors acquired it on an advance-commission basis. So it won’t be a losing proposition. However the funds of the distributors would be stuck for quite some time.”
One of Bihar’s most prominent film distributors Kishan Damani was more forthright. “It’s one of the lowest openings for a Salman Khan movie on Eid. Mass belts have performed comparatively better. But overall, it is a letdown. Salman has disappointed his loyal fan base. He should have come back directly with Tiger 3. Monday onwards it could show a significant crash. I think distributors acquired it on an advance-commission basis. So it won’t be a losing proposition. However the funds of the distributors would be stuck for quite some time.”
Akshaye Rathi, one of Maharashtra’s prominent film exhibitors, is kind towards the film’s poor opening. “The opening figures are pretty much in league with what was expected. It opened on the last day of Ramzan which is not the best release date for a massy Salman starrer. If in spite of that the film has done 13 crores on Day 1, then it is pretty respectable. With Eid kicking in on Saturday the footfalls have increased. I am pretty confident that audiences will come to see their Bhai in large numbers. Salman has actually come back to big screens this Eid after four years. And that’s a huge reason to celebrate. I won’t be surprised if the collections double over the weekend as compared to the opening day.”
